Mobile > Technology

HIJACKED HIGHWAY

McCANN LIMA, Lima / SODIMAC / 2017

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Supporting Content
Case Film
Presentation Image

Overview

Credits

Overview

More Entries from 360° Videos in Mobile

24 items

Grand Prix Cannes Lions
THE FAMILY WAY

Utilities

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

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Gold Cannes Lions
THE NEVER-ENDING FOREST APP

Augmented Mobile Experience

THE NEVER-ENDING FOREST APP

FABER CASTELL, DAVID THE AGENCY

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Gold Cannes Lions
CHAT YOURSELF

Data / Insight

CHAT YOURSELF

ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF , Y&R ITALIA

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Gold Cannes Lions
OFFICIAL GORILLAZ APP

Apps as Part of a Campaign

OFFICIAL GORILLAZ APP

GORILLAZ, B-REEL

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Gold Cannes Lions
THE FAMILY WAY

Apps as a Product / Service

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

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Gold Cannes Lions
HUNGERITHM

Real-time Response

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

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Gold Cannes Lions
LIKE MY ADDICTION

Social Trends

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Gold Cannes Lions
HUNGERITHM

Social Business

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

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Gold Cannes Lions
GOOGLE HOME OF THE WHOPPER

Cross-device Campaign

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

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Silver Cannes Lions
OFFICIAL GORILLAZ APP

Activation by Location

OFFICIAL GORILLAZ APP

GORILLAZ, B-REEL

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Silver Cannes Lions
GOOGLE HOME OF THE WHOPPER

Activation by Proximity

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

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Silver Cannes Lions
SPECTACLES

Connected Devices

SPECTACLES

SNAP, INC., SNAP

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Silver Cannes Lions
RIMOWA ELECTRONIC TAG

Connected Devices

RIMOWA ELECTRONIC TAG

RIMOWA , PHILIPP UND KEUNTJE

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Silver Cannes Lions
FLEETLIGHTS

Connected Devices

FLEETLIGHTS

DIRECT LINE, SAATCHI & SAATCHI

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Silver Cannes Lions
THE FAMILY WAY

Data / Insight

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

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Silver Cannes Lions
BOTBOT

Websites as a Product / Service

BOTBOT

REPLY.AI, R/GA SAN FRANCISCO

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Silver Cannes Lions
THE MAGIC WALLPAPER

Utilities

THE MAGIC WALLPAPER

CASTORAMA, TBWA\PARIS

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Silver Cannes Lions
CHAT YOURSELF

Apps as a Product / Service

CHAT YOURSELF

ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF , Y&R ITALIA

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Silver Cannes Lions
MADE IN A MINUTE

Corporate / Commercial

MADE IN A MINUTE

LOWE'S, BBDO NEW YORK

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Silver Cannes Lions
QUEST TO LEGOLAND

App Games

QUEST TO LEGOLAND

LEGO, VML

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Silver Cannes Lions
SERENA WILLIAMS | MATCH POINT | GATORADE

In-game Marketing

SERENA WILLIAMS | MATCH POINT | GATORADE

GATORADE, TBWA\CHIAT\DAY

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Silver Cannes Lions
LIKE MY ADDICTION

Content for User Engagement

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Silver Cannes Lions
GOOGLE HOME OF THE WHOPPER

Real-time Response

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

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Silver Cannes Lions
KISS THE KREMLIN

Real-time Response

KISS THE KREMLIN

SSEX BBOX, DM9DDB

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More Entries from McCANN LIMA

24 items

Grand Prix Cannes Lions
HAPPY ID

Fast Moving Consumer Goods

HAPPY ID

COCA-COLA, McCANN LIMA

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Gold Cannes Lions
HAPPY ID

Use of Ambient Media: Small Scale

HAPPY ID

COCA-COLA, McCANN LIMA

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Gold Cannes Lions
HASHTAGS FOR LIFE.

Social Purpose

HASHTAGS FOR LIFE.

PERUVIAN RED CROSS, McCANN LIMA

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Silver Cannes Lions
HASHTAGS FOR LIFE.

Creative Data Collection & Research

HASHTAGS FOR LIFE.

PERUVIAN RED CROSS, McCANN LIMA

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Bronze Cannes Lions
WATCH PORN, SAVE YOUR LIVE

Brand or product integration into an existing programme or platform

WATCH PORN, SAVE YOUR LIVE

PORNHUB NETWORK, McCANN LIMA

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Bronze Cannes Lions
PROTEST SIGN

Adapted Print

PROTEST SIGN

PERU21, McCANN LIMA

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Bronze Cannes Lions
HIJACKED HIGHWAY

Use of Mobile

HIJACKED HIGHWAY

SODIMAC, McCANN LIMA

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Bronze Cannes Lions
HIJACKED HIGHWAY

Brand Experience: Emerging Tech

HIJACKED HIGHWAY

SODIMAC, McCANN LIMA

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Bronze Cannes Lions
HIJACKED HIGHWAY

Other Digital Design Solutions

HIJACKED HIGHWAY

SODIMAC, McCANN LIMA

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Shortlisted Cannes Lions
HAPPY ID

Creative Effectiveness

HAPPY ID

COCA-COLA, McCANN LIMA

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Shortlisted Cannes Lions
HAPPY ID

Integrated Shortlist

HAPPY ID

COCA-COLA, McCANN LIMA

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Shortlisted Cannes Lions
HAPPY ID

Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)

HAPPY ID

COCA-COLA, McCANN LIMA

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Shortlisted Cannes Lions
HAPPY ID

Ambient Media: small scale

HAPPY ID

COCA-COLA, McCANN LIMA

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Shortlisted Cannes Lions
HIJACKED HIGHWAY

360° Videos

HIJACKED HIGHWAY

SODIMAC, McCANN LIMA

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Shortlisted Cannes Lions
UNLIMITED APOLOGIES

Consumer Services

UNLIMITED APOLOGIES

ENTEL, McCANN LIMA

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Shortlisted Cannes Lions
I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE

Not-for-profit / Charity / Government

I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE

OCEANA, McCANN LIMA

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Shortlisted Cannes Lions
BATHROOM

Home Appliances & Furnishings

BATHROOM

HOMECENTER, McCANN LIMA

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Shortlisted Cannes Lions
GIRL

Public Health & Safety, Public Sector & Awareness Messages

GIRL

SAVE THE CHILDREN, McCANN LIMA

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Shortlisted Cannes Lions
BOY

Public Health & Safety, Public Sector & Awareness Messages

BOY

SAVE THE CHILDREN, McCANN LIMA

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Shortlisted Cannes Lions
#SPEAKFORTHEM

Use of Social Platforms

#SPEAKFORTHEM

SAVE THE CHILDREN, McCANN LIMA

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Shortlisted Cannes Lions
RAINBOWBLOOD

Mailing

RAINBOWBLOOD

AHF PERU & PRESENTE, McCANN LIMA

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Shortlisted Cannes Lions
RESTING HOUSE BILLBOARD

Use of Exhibitions / Installations

RESTING HOUSE BILLBOARD

HOMECENTER, McCANN LIMA

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Shortlisted Cannes Lions
UNLIMITED APOLOGIES

Excellence in Partnerships with Talent

UNLIMITED APOLOGIES

ENTEL, McCANN LIMA

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Shortlisted Cannes Lions
MY TWITTER PASSWORD IS 060114

Fundraising & Advocacy

MY TWITTER PASSWORD IS 060114

INSTITUTO DE LA MEMORIA & APEAD, McCANN LIMA

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