By using VR technology, Sodimac Homecenter replaced other brands’ billboards with a fun 15 km catalog of summer products, in which passengers could interact and directly buy their products while having a blast on their way to the beac

Through virtual reality technology and 3D montages, the main summer products were placed along 15 kilometers of the highway, replacing the current billboards with Sodimac Homecenter products. This was done through a YouTube video shot in 360 degrees, which allowed users to interact with the products and with the space.

The co-drivers and passengers of the cars that attended the South during the main weekends of the summer between January and March received cardboard lenses with instructions. In this way, it was sought that the brand stands out in this space so acclaimed by the brands in summer.

In order to amplify the experience of the road, a Branded Content was carried out in February where the action was explained.

1.- +21.3% of sales VS previous year.

BEST SUMMER SALE IN SODIMAC'S HISTORY

2.- +103M SOCIAL IMPRESSIONS +59% BRAND SENTIMENT

3.- +12% TOP OF MIND

REGULAR CATALOGUES: 40 PAGES

OUR VR CATALOGUE: 15 KILOMETERS

Because through direct delivery we gave the Peruvians a whole experience on the road, and we did it in a moment where we had their attention. This experience gave us a chance to see our products in a different way by inviting them to the purchase while having fun.

The Pan-American highway is the most transited road during summer in Peru, with over a million and a half cars transporting over 5 million people in just four months. This explains why the road is covered with advertising billboards, with brands competing to gain the audience's attention with spectacular and expensive billboards.

Out of Home is, after our stores, the second most important touchpoint with costumers. This turned our presence in this advertising scenario much more important, and the need to gain relevance became the brand's priority.

Sodimac Homecenter's main target are Men and Women age 25 +, who are in charge of improving their homes. We will approach them as they are on their way to the beach,while they are stress-free.

Pan-American-Highway, Peru’s most traveled road during summer is also the country’s most coveted advertising arena. Where more than 400 expensive and dull billboards overload its sides. An opportunity for a Sodimac Homecenter to redecorate this huge space owning this summer tradition.