In early 2015 Peru lived a global phenomenon of social networks: Dubsmash. Million of videos are shared through this fun app. Even celebrities play using the voice of someone else.

At the same time, the country had the most number of child abuse cases in Latin America. This reality is difficult to change because the victims, for fear, are silent.

So we decided to use this fun app to fight child abuse. Many celebrities shared their videos with the voice of children abused, and the final message was #SPEAKFORTHEM, LET’S STOP CHILD ABUSE.

In a short time more celebrities and people embraced the campaign.

#HABLAPORELLOS was TT.?

12 million people reached.

6.2 million media impressions.

But the main thing, the reports of child abuse increased, cause now more peruvians "speak for them".

We recorded children’s voices that indicates signs of abuse and then upload them into this app.

Finally, we asked the most popular Peruvian celebrities to support our cause by making their own Dubsmash videos that shows this message at the end:

#SPEAKFORTHEM.

LET’S STOP CHILD ABUSE.

Save the Children.

They shared this Dubsmash videos in all their networking.

We decided to enter our message through a content with which people usually have fun. And also it has a unique popularity. So we used Dubsmash, the new popular app in which people can record a video and dub the voice of someone else.