In 2016, charged political conversations about bias and incidences of racial violence were dividing us as Americans. We were excluding groups of Americans based on identity labels, yet doing so though the lens of loving and protecting America. Our solution was to shift the attention from a divisive conversation to an inclusive conversation about patriotism, that loving America means loving all Americans. And showing our true diversity.

To do this we exposed Americans to minority groups’ public displays of patriotism to normalize them.