We started with the Popwallet logo, creating a mark inspired by the wallet app, and a color palette that felt fresh and eye-catching. Many of Popwallet’s competitors, like Vibes, Urban Airship, and 3Cinteractive, have not spent very much time developing a strong brand identity. We felt that this offered an opportunity for Popwallet to become the commerce platform of choice for forward-thinking brands.

Then we helped them brand their offering, developing a set of “Popcards” that made wallet content creation feel more fun. We created “Popdeals” for coupons and rebates, “Popgift” for gift cards, “Popaccess” for tickets and passes, and “Popbrand” for branded content like manuals or recipes.

This new identity launched on Popwallet’s website and carried over to their platform, which we turned into a self-service tool so that brands could create and distribute wallet content on their own, and their dashboard, which we built to help them attribute wallet content on a person-by-person basis. Within the platform, we used the Popcard templates to make it easy for marketers to: 1) Identify the right card for their objective and designed campaign outcome and 2) Upload visual assets in a high quality way. The cards integrate seamlessly with Apple and Android.

The identity was also carried out across the home screen notifications, which can be personalized on an individual basis, and the Popwallet dashboard, which helps brands attribute their customers’ usage.

Since 2017, Popwallet has seen 138% month-over-month growth in engagement, signing clients like L’Oréal, Walmart, P&G, Oath, American Eagle, Subway, Rimmel London, Bustle, Popsugar, Unilever, and more. They were named one of AdAge’s Marketing Tech of the Year Finalists in March 2018.

Popwallet has the potential to transform both traditional commerce and ecommerce, helping brands close the loop between communication and conversion in compelling ways. Yet the mobile wallet is still largely overlooked by brands, who don’t see its potential beyond credit cards and boarding passes.

We worked together to reposition the category and turn Popwallet into a brand that other brands would be excited about using. They established the mobile wallet as the “ultimate expression of content and commerce,” helping marketers get in front of consumers at the point of purchase.

Today, more than 50% of all smartphone users are reachable through their wallet app. By 2020, more than five billion smartphones will come pre-installed with a mobile wallet: giving brands an unprecedented opportunity to reach their audiences with compelling content and offers, and attribute their usage.

Popwallet is a platform that’s taking advantage of this opportunity. They help brands create, distribute, manage, measure, and optimize mobile wallet content—making it easy for shoppers to “pop” promotions, passes, and other kinds of content straight from an ad into their wallet app. Once a shopper has saved this content, Popwallet makes it possible to target them with custom notifications and updates—alerting them, for example, if a price has dropped, or if they’re walking by a brick-and-mortar store where they can redeem a deal.