We transform for the first time the work calendar of the users into a communication channel. A system that detects when a user has a full agenda and inserts a personalized message in the time slot that is free to eat.

The campaign is not advertising, it is a new system to communicate with the user and anticipate to their needs, being useful just when they need the brand.

The messages only appear if the user´s daily agenda is full, becoming a useful, non-intrusive service that transcends brand communication.

The idea is innovative because its strategy is not based on media but rather creates its own. Transforming the work schedules of people in personalized media.

The project starts by impacting the brand database, offering the new subscription service through its calendar. The system tracks users' calendars in real time and offers push messages only when it detects that the user's calendar is full. And it offers the menu of the day to place the order directly.

This idea implies a new way of relating with consumers, opening a new communication channel that allows to improve the business. 1 of every 3 users of Fotawa already uses this service and has increased the number of orders by 30%. Thanks to this new business opportunity, the company is considering expanding its business to other Spanish cities.

Fotawa cooks healthy food with organic products and sends them home. To make the business known, we decided to do a project that goes beyond advertising, with an idea that implies a new service for consumers.

We decided to transform the work schedules of users into a new communication channel.

With an intelligent system that detects when a user has a full agenda at lunchtime. In this way, Fotawa goes ahead and offers its menus through messages in the personal calendar itself. Making the campaign live through personalized messages in people's calendars, from which they can place orders directly.

Fotawa is a young company that is growing in business and looking for new ways to be relevant in the food delivery industry. For that, it offers healthy food, with biological products and delivers in less than 15 minutes. To differentiate itself from its competitors, the brand wants to position itself as the best option when a person has little time to eat. The brand wanted to create a campaign that was relevant to its consumers