We decided to use the work calendars of the users and transform them into new means of communication. With an intelligent system that detects when a user has a full agenda at lunchtime. In this way, Fotawa goes ahead and offers its menus through messages in the personal calendar itself. Creating the campaign through personalized messages in people's calendars, from which they can place orders directly.

The project starts by impacting the brand´s database, offering a new subscription service through its calendar. The system tracks users' calendars in real time and offers push messages only when it detects that the user's calendar is full. And it offers the menu of the day to place the order directly.

The project starts by impacting the brand´s database, offering the new subscription service through its calendar. The system tracks users' calendars in real time and offers push messages only when it detects that the user's calendar is full. And it offers the menu of the day to place the order directly.

The innovative idea is that its strategy is not based on media but rather creates its own. Transforming the work schedules of people in personalized media.

The project starts by impacting the brand database, offering the new subscription service through its calendar. The system tracks users' calendars in real time and offers push messages only when it detects that the user's calendar is full. And it offers the menu of the day to place the order directly

Fotawa has about 10k users who use the service regularly. The profile of the users are people between 20 and 50 years old who care about their diet. They are people who usually work in the office and with a very active life. Therefore, the strategy is based on creating an innovative service that makes things easier for them.

Fotawa is a young company that is growing in business and looking for new ways to be relevant in the food delivery market. For that, it offers healthy food, with biological products and delivers in less than 15 minutes. To differentiate itself from its competitors, the brand wants to position itself as the best option when a person has little time to eat. The brand wanted to create a campaign that was relevant to its consumers.