Jet.com is famous for finding innovative ways to save their customers money.

So for their first ever radio campaign, we saved money by not using any voice actors. Instead, we created the entire campaign using the Google Translate voice as our V/O.

Jet.com is a new e-retailer in the United States.

Their mission is to relentlessly find innovative ways to save money, and pass those savings on to their customers. They believe in being transparent with people about how other (larger) retailers are over charging them for every little thing, from superfluous delivery fees, to warehousing inefficiencies to advertising costs.

(SFX: Beep)

Google-Translate Female Voice: On Jet.com, when you buy things like shampoo, prices can drop, on almost anything from crayons to paper towels. Because Jet.com is the only shopping site where prices drop as you shop.

Google-Translate Female Voice: It’s an innovative way to save. Sort of like making this radio commercial without using overpaid singers to bring the words to life, and then passing the savings on to customers.  Why do you need some stuck up singer who thinks she’s hot stuff? All you need is a super talented writer. You want a jingle? No problemo. Check this out.

Google-Translate Female Voice: On Jet.com, prices drop, drop, drop. As you shop, shop, shop. Save on an-y-thing. Even a, mop, mop, mop. Totally, crushed that.

Google-Translate Female Voice: Jet.com. Where prices drop, as you shop, shop, shop. Now that’s hot.