Supporting our favorite teams now also takes place on social media, where we have to be fast to tweet, post, or reply during the game. However, like in football, speed can lead to mistakes, and because of autocorrect, it is common to see football players’ names or jargon being misspelt on social media.

So, as the Official Supporter’s Sponsor, we decided to provide football fans with the best solutions to support their teams, we launched the Ligue 1 Conforama Keyboard: a unique phone keyboard which includes all the football names and jargon to avoid autocorrect mistakes when supporting a football team on social media.

The app is downloadable for free on the App Store and Google Play platforms and was launched right after the traditional winter break in Ligue 1.

The communication on the app was made only through a pr strategy, with lifestyle and football magazines and websites, Tv shows including the BeIn Sports channel, specialized in Football, and radio stations mentioning the app for a PR equivalence of more than 280 K Euros, reaching a cumulated audience of 52.5 million people.

In two weeks, the app was downloaded more than 1 500 times and had a rate of 4/5 on both platform, proving that it was more than just a gadget.

This story is relevant as it was ran on the first media of our audience : their mobile. And even better, on their first media with their friends : their messaging service where they send and receive messages before, during and after the football match of their team.

To launch the keyboard, we intentionally misspelt the name of AS Monaco’s best player Falcao as Faucon the French equivalent of falcon and tweeted it during the game. As planned, football specialists and supporters took the bait and the mistake went viral. Two days later, we responded with a video that introduced the keyboard And fans were quick to celebrate the new service.

In 2017, Conforama, the leading home furniture brand in France, partnered with the French football championship which changed its name to “Ligue 1 Conforama”.

This partnership also took the form of a new brand mission to make Conforama the Official Supporters’ Sponsor by providing them with the best products to watch football.

The challenge Conforama needed to rise to was to earn credibility in the football world and express its mission as the Official Supporters Sponsor by finding a creative and consumer-oriented solution to help fans support their teams better.