Our type says as much about us as the words it’s used to create. What kind of organization are we? Where are we going? For Laughlin Constable, our focus is forward. And our typography needed to communicate that momentum. Funny enough, it took our designer weeks in a dim, Mac lit, room to find it. We chose Pin Up. It’s big, bold and optimistic. Everything we wanted to communicate with our words. Pin Up perfectly captured our spirit. With all its quirks, boldness, optimism and of course a touch of sexiness. Our words speak to everyone within our organization, the type better be saying the same thing. In this case, it’s hard to ignore.

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