Design > Communication Design

LIGHT ADAPTIVE POSTER

BBDO PROXIMITY THAILAND, Bangkok / OPTIC SQUARE / 2014

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Overview

Credits

OVERVIEW

BriefExplanation

To promote the Light Adaptive Lenses benefits and let consumers know that they are available at Optic Square.

ClientBriefOrObjective

Thais have very limited knowledge of Light Adaptive Lenses.

Optic Square, a leading eyewear store, wanted to promote the Light Adaptive Lenses benefits and let consumers know that they are available at Optic Square.

Implementation

We created the world’s first light adaptive poster to demonstrate the exact benefit of Light Adaptive Lenses which is able to transform your eyeglasses into sunglasses automatically when exposed to sunlight.

Outcome

At first glance, people understand exactly how Light Adaptive Lenses work.

30% more visits to Optic Square after launching the poster

200% more sales of Light Adaptive Lenses

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