The advertisement showcases Martini’s new philosophy LUCK IS AN ATTITUDE through an innovative split screen film, and portrays what happens when you decide to kiss life.

The star of the film, Yuri Buzzi, was selected through a talent search on Facebook called the Martini Kisser Casting.

The ad follows Yuri as he goes through his day. On one side he is confident and seizes the many opportunities that come along his way. On the other side he is sitting back and watching the world pass him by, nothing exciting happens to him.The commercial suggest that you can create your own luck with the choices you make and the attitude you take in life.