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FRED & FARID PARIS, Paris / TRIBORD - OXYLANE GROUP / 2013
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Tribord, the aquatic sports brand, wanted to promote its brand new feminine swimwear collection,ready to be launched for summer 2012 : swimsuits that are designed for both practicing aquaticsports, and feeling beautiful and feminine. In order to match the fashion codes with the sports ones, while giving a more emotional and aesthetic dimension to the products and the brand, we decided to illustrate emotions, considering it was a meeting point between sports and sensations. Water is the element we all come from. Coming back to it, and getting in touch with it, automatically gives us a feeling of wellness and strong emotions.
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