Made To Grow is a multi-disciplinary, ever-growing brand platform including film, interactive digital, art commissions, and podcasting -- built to remind us that we are all forces of nature with limitless potential.

We launched Umpqua Bank’s Made to Grow with The Seed and The Moon, an animated fable set to Douglas Malloch’s “Good Timber” with music by Jónsi & Alex. Distributed in cinemas and online, the film has inspired millions and led them on a journey to have a better relationship with their money.

At the end of the film, our audience was introduced to a new podcast series, Open Account with Suchin Pak. Open Account is available on iTunes and SoundCloud.

Located in the Pacific Northwest, Umpqua Bank launched Exhibit:Growth in the communities they service. Exhibit:Growth is a fully immersive interactive experience that challenges a participant’s relationship with money.

In the end, Umpqua Bank’s Made to Grow platform spurred a cultural conversation about money, community, and our journey toward growth.

With exceptional response on social media and in the press, Umpqua was able to access direct dialogue with their audience around a piece of inspirational, empowering content with The Seed and The Moon. To date the film has over 2 million views, and has increased brand affinity by 10% and consideration intent by 5%.

Each episode of the Open Account podcast has an average of about 25,000 downloads to date on iTunes.

Our audience shared their inspiration, they shared our message, and in turn inspired others to believe in their own potential, reminding us “we are all made to grow.”

Target audience includes UB’s entire base: families, millennials, retirees. The platform had to speak to anyone with a complex and human relationship with money, and remind them that they have all they need to grow within them. The strategy was to approach the financial conversation not from a nagging, authoritative voice, but with humility, compassion and a spirit of experimentation.

Started by a small Oregon community six decades ago, Umpqua Bank has grown rapidly in recent years. They came to us with the challenge to steward the pilot-flame of their brand spirit to the finish line, and keep them grounded in human potential and human-scale growth. Objectives were to increase brand affinity, establish savviness and wisdom in their brand voice, and build a platform that could be expressed through various cultural and artistic mediums.