The film is set to Queen’s classic "I Want It All," an anthem for those who unapologetically go after the things what they want in life, including Diet Coke. Powerfully sung by rising star Andra Day, the magnetic cover complements the slow motion visuals and builds to a climactic ending.

The film is a simple, abstract visual reflection of the extreme lengths fans will go to get their hands on a Diet Coke, which now comes in millions of unique designs. In it, a well-dressed woman leaps in the air to grab her one-of-a-kind IT’S MINE bottle traveling through space. Set against white, the woman is filmed in B&W while the bottle, the source of her brightness, is in full color.

In America, Diet Coke has a cult following. Over 12 million devoted fans of all types truly love the brand and will do anything to get their Diet Coke fix.