SAVOR.WAVS Ingredients By Chipotle. Produced By RZA - a campaign of infinite musical possibility featuring 51 sounds inspired by Chipotle’s 51 real ingredients. Recorded using only real instruments.

To tell the story of its real ingredients Chipotle enlisted RZA, a food advocate and the musical genius behind Wu-Tang Clan, to create the ingredients to our campaign. Each sound powered a 360-mobile experience, where anyone could compose the sound of her or his Chipotle order. The process mimicked the line at Chipotle and uniquely generated an immersive, WebGL, animated music video based on the ingredients found in the order.

RZA invited the Wu-Tang Clan, The Head and The Heart, AWOLNATION, GRiZ, and PANG! to create original tracks using the ingredient stems in their favorite Chipotle order.

A fully-integrated campaign brought SAVOR.WAVS to life including a music video, commercials, audio, paid social, and digital takeovers on Spotify, SoundCloud, and Complex.

To create the 51 ingredient stems, RZA worked with 51 symphony instrumentalists at Capitol Records to develop the specific sounds for each ingredient. These musical stems when combined produce the sound of particular menu items at Chipotle. For example, the combined sound of Guacamole consisted of the individual instrument stems: Avocado (violas), Lime (shells), Lemon (pan-snare), Red Onion (cellos), Jalapeno (guiro), Cilantro (bass) and Salt (shaker). At SAVORWAVS.com, users could create their original track just by selecting their favorite Chipotle order. An algorithm would combine the necessary ingredient stems to build the order and generate a user-unique musical track that represented the ingredients contained in that order. After launching the campaign, we posted RZA’s 51 stems on Soundcloud, so eaters everywhere could create their SAVOR.WAVS remixes inspired by their favorite orders at Chipotle.