The film is a simple, abstract visual reflection of the extreme lengths fans will go to get their hands on a Diet Coke, which now comes in millions of unique designs. In it, a well-dressed woman leaps in the air to grab her one-of-a-kind IT’S MINE bottle traveling through space. Set against white, the woman is filmed in B&W while the bottle, the source of her brightness, is in full color.

In America, Diet Coke has a cult following. Over 12 million devoted fans of all types truly love the brand and will do anything to get their Diet Coke fix.