To share Canada Goose’s 60 year-old story with the world, we decided to create a interactive short film about the lives of those who have worn the coat. In collaboration with Oscar winning filmmaker Paul Haggis, the cinematic piece weaved together multiple true stories, each one set against a stunning arctic landscape.

With the click of a mouse, the audience could seamlessly go behind each vignette to experience the story told from the person that actually lived it. To make it feel intimate and personal, each story was a combination of personal photographs and their voice describing the exact moment.

As a representation of the Goose brand spirit, we documented the incredible stories of Canada Goose’s most iconic brand ambassadors (Goose People) and undertook some colossal design challenges to keep the story authentic. From three months of extensive research, including phone calls to remote border crossing stations and bitter cold dogsled rides through the Arctic, we crafted a film that reflected the exact moments identified in the narrative where Goose played a pivotal role in survival and redemption. Due to global warming, we chased the snow throughout New Zealand in order to recreate locations from Anchorage, Antarctica, Manitoba, Siberia, Mount Everest and the Canadian Arctic. Since the film spanned a 60 year period, props and wardrobe had to remain utterly loyal to period-specific survival gear and local culture, and our team of wardrobe, prop, set and makeup artists worked with the Goose family to bring every detail to life.