Last year a severe earthquake disaster hit Japan. Each brand was required not only to convey a message but also to contribute to the victims with a real brand action.What could Google help the Japanese earthquake and tsunami victims?

Idea:A project uniting everyone to bring back the memories lost in the disaster. First we created a website where the victims can submit a memory they want to recover. We set post boxes at 45 refuges within the disaster site, so one can submit their memory in hand writing. We then uploaded that on to the website.Moreover, we spread the requests all over Japan through newspaper ads, banner ads, and TVC’s. We made a system where people from all over Japan can react to the victim’s request by uploaded photos and movies onto YouTube and PICASA.

We found that the Tsunami has wiped out people’s houses, and more over albums, photos, and movies that were stored in the computer’s hard disk. Thus, the memories of the victims have been lost.People cannot move on to the future when they lose their past. Our challenge was to recover the memories of the victims. People all over Japan answered to the voices of the victims.

Result:People all over Japan answered to the voices of the victims.The website went over 5m PV’s. More than 20,000 photos and movies where gathered. This project will keep on going until the victims recover their past memories, and gain hope for their future.