It is the world's first whisky glass made of innovative sensor technology incorporating traditional Japanese design. It represents a fusion of tradition and innovation, nature and technology, East and West. The glass affords people a new way of experiencing whisky with sound and vision. The branding story of Hibiki comes from the unique elements created in the 4 seasons in Japan, such as water and wheat. Hibiki has blended these seasons in harmony with each other.

Suntory Hibiki, which means "Harmony", is one of the best known blended whiskies in Japan. Suntory wants to share with the world Hibiki’s uniqueness and craftsmanship of Japanese blended whisky born from a fusion of tradition and innovations.

It is the world's first interactive whisky glass design made in collaboration with traditional craftsmen and digital technologists. It represents a fusion of tradition and innovation, nature and technology, East and West. Interacting with the glass, by touching it, tilting, drinking, swirling the ice cubes creates unique seasonal experiences incorporating audio & visual effects. The glass affords people a new way of experiencing whisky with 5 senses.

The video was broadcast on website and shown at different events so that any consumers can also experience this simulation. It played a major role in gaining publicity. There will be more events with this whisky glass in different places in the future.