Film > FILM
SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2006
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With the Meteor spot, we wanted to take the Toyota Tacoma's “Unbreakable, caught on tape” strategy in a direction that pitted nature in direct conflict with the truck. This caught viewers off-guard, upped the stakes and made the Tacoma's survival seem all the more unbelievable.It is raining meteors, but TOYOTA TACOMA survives.
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