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TIDE

SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2006

Awards:

Bronze Cannes Lions
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Overview

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OVERVIEW

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No one expects a truck commercial to be set in the ocean. That's why we tweaked the Toyota Tacoma's “Unbreakable, caught on tape “ strategy into an “Unbreakable, caught on coastal web-cam” execution. This spot delivers on the promise of the previous executions, but with a different tone and environment that keeps the campaign fresh.

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