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PLANET KAIZEN
SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2005
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Touted as more of a destination than a direction, PlanetKaizen is a unique home for performance savvy automotive enthusiasts with an insatiable appetite for technical information. In fact, no other automotive manufacturer has a website that shares its DNA the way PlanetKaizen does for Toyota. The name PlanetKaizen was inspired by Toyota’s dedication to continuous improvement, or Kaizen. The site, which is designed as though the consumer is in the driver’s seat, is divided into three sections: Explore, Encounter and Enjoy. Planetkaizen, there's no place like it. Literally.
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