Film > Internet Film

MFCEO

72ANDSUNNY, Los Angeles / K-SWISS / 2012

Awards:

Silver Cannes Lions
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Overview

Credits

OVERVIEW

Synopsis

In 2010, K-Swiss signed the controversial fictional ‘athlete’ Kenny Powers from HBO's Eastbound & Down to an endorsement deal. In 2011, Kenny takes over K-Swiss as CEO, re-shaping the company in his image and enlisting the world’s baddest athletes to help him un-suck the sports world. He innovated in all aspects of business, even product development as this video exemplifies.

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