Social and Influencer > Viral Advertising
72ANDSUNNY, Los Angeles / K-SWISS / 2012
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In the 2010 campaign, K-Swiss signed the controversial fictional ‘athlete’ Kenny Powers to an endorsement deal. In the 2011 campaign, Kenny took over K-Swiss as CEO, re-shaping the company in his image and enlisting the world’s baddest athletes to help him un-suck the sports world.Note to jury: video capture of original video because of branding in comments. Number of views available in the video: 689.677 views.
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