In the 2010 campaign, K-Swiss signed the controversial fictional ‘athlete’ Kenny Powers to an endorsement deal. In the 2011 campaign, Kenny took over K-Swiss as CEO, re-shaping the company in his image and enlisting the world’s baddest athletes to help him un-suck the sports world.Note to jury: video capture of original video because of branding in comments. Number of views available in the video: 689.677 views.