Design > Design Crafts

MICROPHONES

ZOMBIE STUDIO, Sao Paulo / TOSHIBA / 2014

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Overview

Credits

Overview

BriefExplanation

We only had three weeks to come up with, produce and run an innovative campaign that would both increase sales and showcase Toshiba’s Dock Station differentials.

ClientBriefOrObjective

INCREASE SALES OF TOSHIBA'S DOCK STATION WHILE DEMONSTRATING THE POWERFUL PERFORMANCE OF THE PRODUCT.

Implementation

Listening to music is an experience. You want to feel like you are right there next to the bands and artists you love. We wanted to translate that feeling with an image that couldn’t go by unnoticed. So we decided to shape listeners like microphones and put them up-close their favorite musicians.

Outcome

LESS THAN A MONTH FROM THE RELEASE, SALES OF TOSHIBA DOCK STATIONS INCREASED BY 9%

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