NONE.

There is a legend that says that ever since the Spanish Monarchy invaded Mexico all the foreigners that step on Mexican soil will suffer diarrhea, that legend its known as Moctezuma´s Revenge, so every time a visitor gets this terrible discomfort because is not used to the spicy ingredients or the local parasites on the food, the legend stays alive.

The main purpose of the campaign was to reach tourists in Mexico, which are the ones that often suffer from diarrhea and need a quick relief to continue with their vacations.  That is why during holiday season we placed the postcards on souvenir stores, tourist attractions and airports to let them know that if they are in trouble they could take Floratil.