Health and Wellness > A: Consumer Products
J. WALTER THOMPSON MEXICO, Mexico City / BIOCODEX / 2015
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The communication that exist for medicine and health are very competitive. The regulations are very strict and every kind of advertising is summited to comply every government request. Requirements in health benefits, no false advertising and media to be adequate.
Usually the communication is complex and with language that the consumer occasionally doesn’t understands. This is why de communication needs to be simple and direct.
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