Health and Wellness > Consumer Products
J. WALTER THOMPSON MEXICO, Mexico City / JOHNSON & JOHNSON / 2016
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In Mexico, most of the people don’t know what is the best solution for motion sickness. The people who suffer it want to have something always next to them that helps them to relieve the motion sickness symptoms, especially when they travel. That’s why we are always communicating Dramamine in places were people are more susceptible to suffer motion sickness, like OOH in airports and on the roads/highway what gives us a higher percentage of sales.
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