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MOTOREPELLENT

BBDO BANGKOK / DUANG PRATEEP FOUNDATION / 2016

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Overview

Credits

Overview

CampaignDescription

Create a potentially life changing device that gives users an easy to use, un-intrusive experience.

MotoRepellent is a light-weight, mobile device filled with non-toxic mosquito repelling oil and attached to the end of a motorcycle’s exhaust pipe. Its compact cylindrical design visually integrates with the existing exhaust components and enables the exhaust to easily flow out of the exhaust system, uninterrupted. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure, repelling mosquitos along the way.

Execution

With apx. 20% of Bangkok's estimated 6-8 million residents living in slums, our primary focus was to find a solution for the slum residents due their limited access to mosquito prevention resources as well as limited healthcare access. With an increase in mosquito-borne illnesses, it was important for the slum communities to find some preventative measures to help curb the problem.

We selected motorcycles as the vehicle for MotoRepellent due their prevalence within the slum communities and their ability to access every area of the slum.

With the help of Duang Prateep Foundation, community members were selected to receive and utilize the MotoRepellet filters while going about their daily routines - thus facilitating the repelling of mosquitos throughout the slum.

Outcome

As a CSR campaign, the success of this campaign is based both on the potential impact MotoRepellent may have on the slum communities as well as the exposure generated for the The Duang Prateep Foundation.

After the launch of MotoRepellent, the Duang Prateep Foundation has received an out-pouring of enquiries (both local and international, with regards to the MotoRepellent filter as well as to their general charitable activities - further raising the awareness of the slum community needs. According to the foundation, they have never received so many calls/inquiries since they were founded nearly 4 decades ago.

As a preventative measure to help combat mosquito-borne illnesses, MotoRepellent gives members of the slum community another tool to help better their living conditions without directly imposing on their or the communities daily routines, and we continue to work with the foundation to ensure ongoing successful implementations of MotoRepellent.

Relevancy

How do you inspire a community? You empower them. MotoRepellent is a simple yet empowering device that demonstrates to the slum community members that they can easily make a difference in their environments, and it does it in a very new and innovative way... directly. In one way, it exhibits and new and inventive way to combat a very local problem - mosquitos - bringing both appreciation for the charity as well as needed help for the community; and in another way, it generates valuable local and global exposure for the foundation to raise awareness for itself and its causes.

Strategy

We wanted to find a way to reach every corner of the slums, so we looked at another slum infestation ... motorcycles. Because just like mosquitos, they are everywhere! Motorcycles are the slum residents primary mode of transportation, and they are small enough to navigate through the small alleyways of the slum communities.

With or without the MotoRepellent filter, motorcycles drive though the slums all day, every day. So we wanted to make something good out it.

MotoRepellent is a light-weight, mobile device filled with non-toxic mosquito repelling oil and magnetically attached to the end of a motorcycle’s exhaust pipe. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure.

As the motorcycles pass by, mosquitos within a radius of up to 3 meters are repelled, giving residents a safer, mosquito-free environment.

Synopsis

Mosquitos kill more people than any other animal in the world. In 2015 alone, Thailand experience more than a 207% increase in dengue patients – making it one of the worst years in recent history for this deadly mosquito-borne disease.

Together with the Duang Prateep Foundation, a non-profit charity dedicated to improving the lives of slum residents, we tasked ourselves to find a way to combat mosquitos and mosquito borne illness within the slums without disrupting or adding further imposition to the residents of these communities.

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