Social and Influencer > Interactive Campaigns
MY STRESS AWARDS
SAATCHI & SAATCHI, Rome / REGIONE VALLE D'AOSTA / 2008
Overview
Credits
OVERVIEW
CampaignDescription
Viral videos, user generated website, online advertising and guerilla: MY STRESS AWARDS, a contest launched to promote the tourism in Valle D’Aosta, an Italian region with beautiful natural resources.
The aim of the campaign was finding the most stressed person in Italy, in order to offer them a one week holiday-therapy in the region.
Users were asked to tell their stress stories, and the ones who elected the winners of the contest, were the users themselves.Judges: youtube account: cannes8password: cannes
More Entries from Interactive Campaigns in Social and Influencer
24 items
More Entries from SAATCHI & SAATCHI
24 items
Sweet Foods & Snacks
REPLACEMENT
GENERAL MILLS, SAATCHI & SAATCHI
Alcoholic Drinks
PINKY RESTRAINT
MILLER BRANDS, SAATCHI & SAATCHI
