The insurance market is dominated by traditional insurance companies, and only a few banks. HSBC is launching a wide range of insurance services in Mexico, from life and medical to home and car insurance. The Mexican people are especially reluctant to buying insurance since they are not very future-conscious. Objective: To create awareness among clients that need to keep their family and their belongings covered and protected. To introduce “HSBC Insurance” as an Insurance Company in Mexico. To promote the purchase of insurance at any of the 1,400 branches of HSBC.HSBC Insurance: Life gives no warning

Few results are available so far in terms of return of investment, however qualitative research was conducted and HSBC found it was now consistently known as an insurance brand as well as a bank. People started coming to HSBC branches with their notes in their hand. The campaign was known to bring a smile to client’s faces. Many clients took their note and put it on their friend’s car as a joke, and a helpful suggestion. The campaign, including the notes, was so well accepted in Guadalajara that in March 2007 it was launched nationwide.

This is part of a massive campaign in which the approach to insurance advertising is very different, with a very dark sense of humor. People seem to know what's going to happen to them and they don't even seem to care.These notes were placed at homes or on cars, warning the owners that they were going to be robbed, even asking them to leave the windows open or the keys in the ignition to make it easier.In the end of the note, signed HSBC Insurance, Life gives no warning.