Boysen, the Philippines’ leading innovative paint brand, created BUG OFF, a special paint with Artilin anti-pest technology. Upon contact with the paint, disease-causing flies, cockroaches and mosquitoes are killed. Boysen needed a campaign that would effectively demonstrate the technology and the beauty of paint.

Pests like mosquitos and flies remain to be one of the leading causes of epidemics in the Philippines, causing diseases like dengue, malaria, typhoid and cholera year on year. Pesticides are a part of daily life, however, not in paint form—which is a true innovation in the country.

The material was launched in print, heavily influencing Filipinos who are in need of repainting their homes and safeguarding themselves against pests.

This is the latest iteration to previous Boysen campaigns, “Flowers” and “Creatures.”