Boysen, the Philippines’ leading innovative paint brand, created BUG OFF, a special paint with Artilin anti-pest technology. The paint kills disease-causing flies, cockroaches and mosquitoes upon contact.

The brand needed to raise awareness for BUG OFF through an outdoor campaign that would demonstrate the innovation in a clear yet captivating way.

We created a series of billboards that brought to life the idea: Boysen BUG OFF was as effective as carnivorous plants in terms of pest-killing abilities.

One of the billboards featured an image of a Venus Flytrap capturing a mosquito. The visual was recreated using splashes of Bug-Off paint, captured using high-powered, high-speed cameras in precise moments and trajectories.

The Philippines continues to record the biggest number of cases of dengue fever globally, a virus carried and spread by mosquitoes.

With this effort, we are also raising awareness on the importance of protecting families from disease-causing pests that are prevalent in Filipino homes, now possible through Boysen BUG OFF.