Boysen, the Philippines’ leading innovative paint brand, created BUG OFF, a special paint with Artilin anti-pest technology. The paint kills disease-causing flies, cockroaches and mosquitoes upon contact.

The brand needed to raise awareness for BUG OFF through an outdoor campaign that would demonstrate the innovation in a clear yet captivating way.

The poster was placed in Boysen Mix and Match stations where customers order and mix paints. By placing the material in point of sale, the visual heavily influenced shopping behavior as they selected paints to choose for their homes.

The Philippines continues to record the biggest number of cases of dengue fever globally, a virus carried and spread by mosquitoes.

With this effort, we are also raising awareness on the importance of protecting families from disease-causing pests that are prevalent in Filipino homes, now possible through Boysen BUG OFF.