Boysen, the Philippines’ leading innovative paint brand, created BUG OFF, a special paint with Artilin anti-pest technology. The paint kills disease-causing flies, cockroaches and mosquitoes upon contact.

The brand needed to raise awareness for BUG OFF, through a poster campaign that would demonstrate the innovation in a clear yet captivating way.

We created a series of posters that brought to life the idea: Boysen BUG OFF was as effective as carnivorous plants in terms of pest-killing abilities. One of the signages featured an image of a Pitcher Plant trapping a fly. The visual was recreated using splashes of Bug-Off paint, captured using high-powered, high-speed cameras in precise moments and trajectories.

The Philippines continues to record an alarming number of cases of typhoid fever and cholera, diseases transmitted by flies.

With this effort, we are also raising awareness on the importance of protecting families from disease-causing pests that are prevalent in Filipino homes, now possible through Boysen BUG OFF.