Film Craft > Production

RENAULT - SCENIC VISION

PUBLICIS CONSEIL, Paris / RENAULT / 2022

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Overview

Credits

Overview

Write a short summary of what happens in the film

We see a succession of important moments of life happening in the cars.

Some sad, some happy. But we realize that all of those moments wouldn’t have been possible without cars.

Until the line appears : “Let’s not change how we live with cars, let’s change cars”.

Then we discover the new Scenic vision and everything that differs from actual cars. It is more ecologic, more technologic, safer, recyclable, etc.

Cultural / Context information for the jury

With the Law on Mobility, just passed to make everyday transport more accessible, better adapted to the diversity of needs, and cleaner for the world, Renault wanted to say more than the usual hybrid messages most were using.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

See confidential information section.

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