People were so impressed to find their mailbox full, and realized the risk of being stolen during summer period. The call center of Milano Security has received many calls; as a consequence, subscriptions for summer period are increased by 25%.

Increase the subscriptions for the home vigilance service during summer period.

The idea was to send a voluminous direct mail and making the mailbox full. A mailbox full of spam is a typical signal for thieves if you’re not at home.

The idea was relevant because it shows in a very impactful way the deep knowledge of Milano Security about thieves’ behaviour.