People realized how much important it is to take care of their beloved pets. The dog sitting service call centre has received so many calls; as a consequence, subscriptions have been increased by 25%.

Increase the subscriptions for the dog sitting service in specific urban areas of Milan.

We asked to buildings’ gate keepers which are the flats with pets.

The idea was put under the doors a transparent paper sheet which simulates a dog's pee.

The idea was relevant because it reminds pets’ owners the importance not to leave pets alone for a long time. Pets deserve to be conceived as living creatures, they need to be taken to the park, etc.