Direct > Use of Media
LEO BURNETT ITALY, Milan / PROCTER & GAMBLE / 2009
Overview
Credits
Audience
N/A
ClientBriefOrObjective
The brief was to develop a direct campaign dedicated to Alldays Discreet, to communicate a strong product benefit.
Execution
To let our consumers understand the real thinness of our product, we decided to pass through home doors the Discreet pantyliners.
Relevancy
The idea was relevant because this mailing is really demonstrating the real benefit of Discreet, being the thinnest.
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