While Flower Duets by Lakmé plays, we see a 500 without a petrol filler, without indicators, without wipers, without low-reflectance glass, without a car heater and without GPS. The super explains: “Without women cars would not be the same”. We discover all the women that made the car as it is today. A super ends the commercial “We won’t just give you our wishes. We’d rather say thank you.”

Women can’t drive. Women can’t park. Women have nothing to do with cars. To challenge these prejudices, we choose March 8th, International Women’s day. That day, FIAT launched Missing Parts operation. In the commercial, posted online in 8 countries, we show how fundamental women were in creating or developing the car as we know it today.

You can find a discrepancy between the version we uploaded and the link we provided because they paid loyalties only for that one issue (that you can see as on-air date) and so, to forward you a URL, we fill in the version still on. You can watch into the media the first and unique on air version (with 6 women added at the end) and what you can find now (with 3 of them only) inside the URL.