Featuring exclusive content and music from Rosalia's upcoming album, TikTok delivered an innovative performance for an artist with the MotoMami Live Experience. The groundbreaking presentation was recorded entirely on mobile phones, highlighting the potential of the platform and creating an unprecedented native content experience for music enthusiasts. The interactive performance included dancers and enabled the audience to alter their phone positions to view different angles, resulting in a tailored and personalized experience. Moreover, each of the 14 songs performed had its own unique cinematographic language, choreography, and art direction, adding an additional layer of visual entertainment to the performance. From playful and energetic moments to dramatic and captivating ones, every song was brought to life with stunning visuals that complemented the music perfectly. The result was a truly immersive experience that engaged viewers on multiple levels and solidified TikTok's reputation as a dynamic and innovative platform for music and entertainment.

Latin music has become a significant force in the music industry over the past decade, and Rosalia is the top female Latin artist on TikTok worldwide. This genre of music is seen as a social phenomenon, much like hip hop in the 70s. We believe that Latin celebrities such as Rosalia, Bad Bunny, and JBalvin will have a significant impact on politics and the lives of millions, much like Beyoncé and Jay-Z's support for Barack Obama.

To showcase the influence of Latin women in music and position TikTok as the premier platform for music in 2022, we created the Motomami Experience. This event provided exclusive content, music discovery, and a vertical experience, giving fans a first listen of Rosalia's upcoming album through an immersive video direction. This innovative approach created a global record and set TikTok apart from its competitors in a highly competitive music industry.

The cinematography in Rosalía's TikTok live performance showcased the creative potential of mobile phone recording. Each of the 14 songs performed had its own unique cinematographic language, choreography, and art direction, adding an additional layer of visual entertainment to the performance. Filmed entirely on mobile phones, the use of varied camera angles, lighting, and editing techniques provided an engaging and dynamic visual experience to a vertical format. The location was transformed into a vibrant and captivating stage, with each shot carefully crafted to convey the passion and energy of the performance. A combination of stunning visuals, camera movements, choreography and vibrant colors made for a cinematic masterpiece that showcased the artist's vision. This innovative use of mobile phone technology demonstrated the creative potential of the platform, pushing the boundaries of what is possible in modern-day filmmaking.

The response for the project was super positive, praising Rosalia's creativity and partnership with TikTok creating a new high bar for artists to launch albums in the TikTok era, and even for artists on TikTok to reinvent themselves when creating at the platform.

The livestream was so successful that Rosalia extended the project concept to her global tour, using the same scenario, style and cameras on her shows.

The project was nominated for a Grammys, Latin Grammys and American Music Awards in the past months.