The primary target audience for the idea are the 750,000 blue-collared workforce in the emirate of Dubai who are mostly illiterate or have limited literacy. The idea involves creating a simple pictorial prescription sticker which clearly indicates the correct dosage of medication which covers tablets, capsules and syrups.

Several key areas were taken into consideration when designing the stickers. A common size was first determined based on the available range of medications available in the emirate. Next came the dosage and consumption frequency which had to be carefully segmented to regular prescription requirements. A durable yet cost-effective material was identified before shortlisting to the simplest form of design.

Based on these needs, 3 variations of stickers were produced: Tablets, Capsules and Syrups. The duration for each course was also broken down into the 3 main meal periods as there's generally a 5-hour interval between each which is what doctor's normally recommend. The designs were kept very basic with allocation of space for manual markings.

To ensure comprehension is at its fullest, pharmacists were directed to mark each section of the label in the presence of patients giving them clarity on how to understand the labels.

In Dubai, all healthcare providers come under the watch of Dubai Health Authority. It applies many stringent measures to ensure healthcare services meet the stipulated requirements. The provision of the country is such that residents are required to have medical insurance either through their employers or under their on sponsorship.

Dubai has a huge number of blue-collared workforce. A vast majority come from rural areas from around the region and from the Asian sub-continent which covers India, Pakistan and Bangladesh. Most of these workers are illiterate and converse only in their native which limits their comprehension on many things. This includes taking medication. More than often, these workers make a guess on dosage and risk suffering from on overdose.