“Safari” is a character-centric and technically ambitious animated spot that translates the aesthetics of a contemporary nature documentary into the graphic and sculptural world of color chips. A cinematic journey, “Safari” explores the habitats of a mandrill, flamingos, zebras, meerkats, leopards, elephants and giraffes.

In the United States, people thinking of doing a painting project typically start by grabbing a bunch of color chips. These swatches are used as inspiration to help people decide which color they’ll choose. So, what better way to put Sherwin-Williams in people’s minds than by inspiring them with a world constructed entirely of our color chips?