In this film, we see new mothers in moments of self-doubt and criticism. As they struggle with negative feelings about themselves, we hear children’s voices sharing how their babies see them: “You are beautiful.” “You are smart.” “You are strong.” “You are kind.” A card introduces a provocative thought: Imagine if we saw ourselves the way our babies see us. If we did, we would all know we are already perfect.

In the United States, mothers get very little structural, social, or economic support. Among the many challenges are lack of paid parental leave, the absence of local family members to help with childcare, increasing postpartum depression, and the endless scroll of perfection on social media — there’s not much by way of a village for most moms in the U.S. It’s little surprise, then, that moms don’t think they are doing a good job. They are plagued with feelings of inadequacy and self-doubt, resulting in 9 out of 10 moms worrying they aren't doing enough or are doing it wrong.

We hear instrumental music throughout.

CARD: Pampers

We open on a woman at home. She is looking at herself in the mirror.

Child VO: You are beautiful

We cut to another woman, who is entering an office room. She is carrying a computer and some paperwork while also on a phone call.

Woman: ..That would be wonderful..

Woman: ..You know what.. Um..

We see her working on a laptop. We see a breast pump next to her.

Child VO: You are smart

Woman: ..Mmhmm..

We cut to another woman, who is video chatting with a man and a baby. She laughs.

Woman: Oh, I miss you guys.

Child VO: You are strong

She puts her tablet down onto the bed. We see that she is in a hotel room. She sighs.

We cut to another woman, who is up at night rocking a baby. She is softly singing, but the words are indistinct.

Child VO: You are kind

CARD: Imagine if we saw ourselves the way our babies see us

We see a baby on a changing table, looking up at a woman.

We cut to baby in bed. A woman is playing with the baby.

We cut to a baby taking a bath in a kitchen sink. A woman is playing with the baby.

We cut to another woman holding a baby. The woman and the baby are looking at their reflection in a mirror. She kisses the baby.

Child VO: You are perfect

Woman: I love you so much.

CARD: Together, let’s share the love at Pampers.com

CARD: Pampers Love the Change