Digital Craft > Technology
MRM//McCANN, Frankfurt / GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS / 2019
Awards:
Overview
Credits
Describe the creative idea
Voice assistants are changing the way we shop, search, communicate or even live. At least for most people. But what about those without a voice? What about those who cannot hear? Around 466 million people worldwide have disabling hearing loss. With the SIGNS Project, we are creating awareness for digital accessibility and inclusion. SIGNS is the first smart voice assistant solution for people with hearing loss worldwide. It’s an innovative smart tool that recognizes and translates sign language in real-time and then communicates directly with a selected voice assistant service (e.g. Amazon Alexa, Google Assistant or Microsoft Cortana). SIGNS is reinventing voice – one gesture at a time. Many people with hearing loss use their hands to speak. And that’s all they need to talk to SIGNS. How's the weather tomorrow? Change lights to blue. Find an Italian restaurant. Just speak, and SIGNS will answer.
Describe the execution
Many people with hearing loss use their hands to speak. This is their natural language. Their hands are their voice. However, voice assistants use natural language processing to decipher and react only to audible commands. No sound means no reaction. SIGNS bridges the gap between deaf people and voice assistants, by recognizing gestures to communicate directly with existing voice assistant services (e.g. Amazon Alexa, Google Home or Microsoft Cortana). SIGNS is based on an intelligent machine learning framework (Google TensorFlow) that is trained to identify body gestures with the help of an integrated camera. These gestures are converted into a data format that the selected voice assistant service understands. How's the weather tomorrow? Change lights to blue. Find an Italian restaurant. Just speak, and SIGNS will answer. SIGNS is a smart tool that works on any browser-based operating system that has an integrated camera (laptops, tablets, smartphones). SIGNS can easily be connected to voice assistant services such as Alexa, Google Assistant or Cortana. Further we started a cooperation with the German Youth Association of People with Hearing Loss as a partner and extended the usability. Never before a sign language assistant was launched in that quality and with the prospect of becoming a worldwide platform, that can easily be accessible from all over the world, learning new signs and sign languages.
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