The innovative 60 second spot uses 100% CG liquids to bring Sky’s new explosive and visually epic campaign to life.

The film illustrates how the family of advanced Sky Q products connect wirelessly making TV viewing seamless - known as Fluid Viewing.

The result sees dramatic content like Marvel’s Avengers: Age of Ultron exploding from the screen as fully CG animated droplets embark on an epic journey around the home.

Sky ‘Q’ is a visual play on the words “fluid viewing”.

The campaign sets out to show how Sky TV content can be shared from one device to another.

The making of the spot consisted a team of 52 VFX artists who pushed the boundaries of liquid simulation technology over twelve months, crafting a series of bespoke liquid droplets that are seen exploding out of the screen.

Each liquid pixel was fully crafted in CG to create something truly beautiful and memorable, using a range of techniques created specifically for this project; bringing to life over 4000 individual simulations all full of individual personality and pace.

In order to create water droplets with real depth and consistency, the team created their own fluid system allowing them to dial in dynamism and life to the liquids.

Each droplet was made from an inner and outer shell. The inner membrane contained the imagery from the original TV screen, whilst the outer acted as a magnifying lens to distort and exaggerate the vivid colours within each frame and provide a reflective surface for the