Entertainment Lions For Music > Music Content

CHEMICAL BROTHERS 'WIDE OPEN'

THE MILL , London / VIRGIN / 2016

Awards:

Bronze Cannes Lions
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Film
Supporting Images

Overview

Credits

Overview

CampaignDescription

The enthralling promo uses a range of highly technical visual effects techniques, which are perfectly paired with the organic flow and movement of professional dancer Sonoya Mizuno.

This produces a captivating story that perfectly entwines with the iconic Chemical Brothers sound, featuring Beck.

Execution

The animation team worked to achieve the final effect by tracking the dancer’s movements in order to replace her limbs and eventually her whole torso with a lattice of 3D mesh.

Clean plates were created for seven thousand frames entailing a huge amount of traditional hand painted comp work.

To aid the process, the VFX team created a bespoke tool specifically for this project, which automatically scanned the final footage for clean parts of the set, projecting them onto the areas that the dancer occupied. This created a solution for the tracking of one continuous shot.

Photogrammetry scanning was used to create a fully CG model of the dancer’s body including photo real textures.

CG clothing was also built in Marvellous Designer and then rendered in Arnold.

Outcome

The promo is currently one of the most watched music videos online.

In the first 48 hours the video was viewed by over 800,000 people on YouTube and has sparked online discussions about technical execution.

It gained nation-wide press coverage including The Evening Standard, Pitchfork, Huh Magazine, Stereogum, Rolling Stone, The Drum, De Zeen and The Verge.

Relevancy

The film brings to life Chemical Brothers’ track ‘Wide Open’ by using a number of highly technical visual effects techniques.

Perfectly paired with the organic flow and movement of professional dancer Sonoya Mizuno, we see the dancer gradually turn into a fully 3D printed structure as she dances around the studio.

Teamed with the iconic Chemical Brothers sound, the film helps to narrate the story of the track to bring to life a powerful and arresting music video.

Strategy

The VFX team worked closely with the directors to achieve the effect by extensively and meticulously tracking the dancer’s movements in order to replace her limbs and eventually her whole torso, with a lattice of 3D mesh.

Clean plates were created for seven thousand frames entailing a huge amount of traditional hand painted comp work.

A bespoke tool was also created specifically for the project, automatically scanning footage for clean parts of the set, projecting them onto the areas that the dancer occupied.

The entire set was scanned using Lidar technology to give an accurate 3D model of the entire environment, enabling camera tracking as closely as possible.

Photogrammetry scanning was used to create a fully CG model of the dancer’s body including photo real textures.

CG clothing was also built in Marvellous Designer and then rendered in Arnold.

Synopsis

The creative brief behind this project was inspired by procedural cellular structures, with an aim to mix the mechanical and organic.

The brief was to create an arresting music promo that worked within a single shot.

A seamless view of integration was created between the dancers body, her 3D mesh-like form and the music itself - this aided in the viewer's suspension of belief as the mechanical and physical blend into one.

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