We recreated, on a larger scale, the interior of the new Skoda Karoq on a metro platform in a Paris station. The two billboards were fitted with giant screens and became the two windows of the car.

Beautiful landscapes were projected on the screens. These images had been filmed from a Skoda Karoq that had been equipped with cameras and driven all over France for five days.

Like in a lot of big cities, Parisians spend an average of 92 minutes each day in the metro, taking the same route every day.

The idea was to surprise them during their daily commute by inviting them “to change direction”.