Monoprix is a French supermarket with a marketing objective of making everyday life less boring for their customers. Their range of Monoprix brand products, for example, incorporates jokes into the packaging. Even if Monoprix is more expensive than other supermarkets, their customers go there to be entertained – it makes grocery shopping more bearable. Our brief was to enrich customer experience at the checkout.

We adapted a supermarket checkout machine: when Monoprix own brand products were scanned, the machine made a noise associated with each product instead of a ‘beep’. For example, a Monoprix brand carton of eggs made a sound like a chicken. A Monoprix bottle of milk made the sound of a cow mooing.

A great live stunt that entertained Monoprix customers over a weekend, an entertaining video of the stunt that was shared to a wider audience online, reinforcing the emotional connection Monoprix customers have with the brand.

Only Monoprix brand products had this effect; a bottle of Coca Cola, for example, was represented by a standard ‘Beep’.